We Set Out to Do It Better
We started Pinnacle Pursuits Co. with a simple idea - if we’re going to make something, it should be done better.
Better for the people building it, and better for the people using it.
It all began with gear frustration when we needed it most.
A puffy blanket that lost its warmth through a head hole
A towel clip that snapped before sunrise (looking back we are also still questioning if it did any “drying” after all…)
A picnic blanket that soaked straight through.
Each one had promise - it just needed someone to fix it!
So We Did.
We rethought the details, swapped what didn’t work, and built gear that holds up through the real version of adventure - the surprisingly cold mornings we didn’t plan for, the wet seats, the unplanned stops along the way.
These aren’t perfect, glossy catalog moments. They’re lived-in, muddy, coffee-stained ones - the kind we actually remember.
Better Products Come From Better People.
We’re an employee-owned company, built on collaboration, transparency, and respect.
Because when the people behind the products are happy and proud, the gear turns out better for everyone
Thoughtful design. Honest materials. Real people behind it all.